" If you visit the most popular eCommerce sites in the market today, you will find they are directing you to their products in many ways. The most common one is displaying products on the menu. As people tend to hover over the menus first, integrating a system. "
You probably go for a lot of campaigns to have potential customers on your eCommerce site. In one way or another, they come to your site. Now what? You surely want to direct them to your products that you want to sell. Despite having a highly navigable eCommerce site, your